What is a Business Website Development
Business Website Development is the creative art of designing, developing, and maintaining a website for business purposes only. The involved parties responsible for the task are known as Web Developers. Web developers handle various responsibilities required in Web Development. They include web designing, front-end development, back-end development, and web content management.
Will developing any website help your business achieve its goal?
No, Business Websites should reflect the business operations, services, products, and goals. Moreover, your business website should be attractive, readable, and easy to use to enhance customer experience.
What are the types of Business Websites?
Web development is diverse and unique, with each type serving specific or entire business operations. Business websites target operations such as service and products, marketing, and even sales. Below are the types of business websites we can build for your business.
E-commerce Websites
An e-commerce website is an online store where your customers can view your products and services and be able to purchase them online. It is a vital platform where you can convert visitors to potential clients. Unlike your physical store, an e-commerce website will always be available for your customers 24/7.
To have one for your business, web developers should implement payment methods, order and shipping requirements, sales taxes, etc. The design should be attractive, and your menu panel should be straightforward for customers to understand the procedures. Make sure your products and services have good descriptions and photos for clarification.
Communication between your e-commerce and customers should be efficient. Including notifications to your clients upon making orders is necessary. Enable your customers to track their orders to gain trust.
Corporate Websites
They represent companies and organizations officially over the Internet to advertise their content. They inform all audiences and provide case studies and reviews about their profession. Most corporate websites have sections like Our Mision, About Us, Vision, Contact, etc.
These websites can also convey information about products, services, and company goals. A lot of content on such a website is about a company’s brand and its reputation.
Blog Websites
The main aim of blog websites is to provide insights about specific topics. Their information is vital to concerned businesses and companies searching for valuable insights.
Content marketers often use this kind of website to sell ideas and information to readers. You can even use blog websites as marketing platforms for various products and services. They are regularly updated to cover trending and up-to-date issues. A small group or an individual can manage a blog site.
Portfolio Websites
Showcasing your skills, work samples, and accomplishments, you require a portfolio website. They are websites used by freelancers, artists, and other careers operated single-handedly.
Portfolio shares and spreads your work online to attract potential clients or employers. It is possible to attach files and documents supporting your work for clarification and trust.
Media Websites
Media websites are platforms publishing news articles, reports, and real-time information. They often implement subscription and advertisement services to generate revenue. Companies owning media websites update some of their content daily and some weekly, depending on content demand.
TV stations, newspaper companies, and digital publishers are examples of companies associated with this type of website.
Media websites require journalists, editors, writers, and photographers to create and manage their content. It is divided into different sections and categories to cover diverse reader demands.
Booking Websites
Businesses offering services based on scheduled processes or appointments use booking websites. They organize your business workflow schedules in an orderly manner. The websites can accept or decline bookings depending on the business schedule. The organizing process does not contradict each other to confuse service delivery at any point. They eliminate the time-consuming human labor tasks and bring an automatic procedure. Traveling agencies, hotels, and car hire companies are examples of businesses that suit this type of website.
Educational Websites
They provide information on different professions users may need to know about. They cater to online learning by offering tutorials and courses on various programs. Some websites issue users with tests and certificates at the end of their programs to rate their understanding.
Online students, teachers, and researchers use educational websites as reference tools to gather more about specific topics. They can be used as alternatives to physical libraries since they are easy to access and require little or no guidance. They implement diverse learning tools that learners find easy to use like, video tutorials, illustrations, and instant test tools.
To conclude on this topic, the above examples aim to guide you in ensuring the best website model that suits your business. Incorporating different types of websites to suit your business requirements is very much possible. There is no limit on customizing your business website as long as it meets the business needs.
Importance of Web development in businesses
Websites are modern techniques companies apply to increase their chances of survival in the market. Today, many audiences spend their time on the Internet, searching for products and services. Below are the benefits of investing in web development for your business. they include,
Expanded markets
Adopting a website for your business increases your market platform from local to global. It will get your business to where customers are and attract more of them. The chances of more sales coming with an expanded market are higher than with a limited market.
Websites overcome the geographical limitations posed by a physical store. They offer businesses to present their offers to regions with untapped markets. Examples of such markets are rural areas and foreign regions.
Reports suggest that the virtual market is expanding at a high rate due to the high demand for technology. With social media integration and search engine optimization, a website expands a business’s market reach by a limitless margin.
Marketing
Websites are a showcase of business products and services. As more audiences come across your website, they will be aware of your brand. They can be a powerful marketing tool when integrating your content with social media, search engine optimization, and email campaigns. As your website gets more traffic, meaning that more are aware of your business.
Informing customers on new products and services is quicker and more efficient through a website. Their versatile marketing landscape offers a wide range of online channels businesses can update their new offers.
More Revenue
E-commerce websites with enhanced customer service may lead to more sales. Audiences looking for services and products may come across your website and convert to customers. An effective e-commerce website serves as a sales agent for your business, improving the quality of customer service.
With your business operating round the clock through your website, expect accelerated sales and revenue. With an attractive, well-informed, and easy website to engage with, untapped market areas will opt to engage with your business, increasing the chances of more income. Once a single customer transacts successfully with your online store, they will refer more clients to your website, and your business will be their first choice of destination.
24/7 Accessibility
A business website is consistent and available regardless of time and location. When accessible at all times, it is convenient for customers unable to reach your physical store during operational hours.
The continuous availability of your business encourages trust and efficiency in your customers. They will grow more confident in seeking products and services through your business anytime and anywhere.
Business Insights
Websites can collect customer data whenever users interact with it. When using analytic tools, you can take, process, and analyze to generate insights to lead your business to successful decisions. A good example is when your business has to know the type of new product to introduce in the market, data analyst will use the website client data to give directions. It also applies when your business needs to improve its performance and output. The best business decisions are informed, and a website plays a role in that approach.
Market conditions keep on changing quickly depending on different factors. To adapt quickly and survive in the market, you need a reliable source of information to keep you updated in real-time. A business website fits this requirement since it interacts with your customers around the clock.
Competetive Advantage
Investing in website development for your business, enables advantages over competitors who still use traditional techniques. A well-designed business website meeting all the business needs will certainly increase the chances of success. An example of embracing an e-commerce business website will drive more customers and sales, giving your business an upper hand. It will be easier for your customers to interact with your business through their devices in any location at any time compared to visiting physical locations to get the same business offers.
Time and Cost Effectiveness
Why spend your time and resources advertising your business through traditional methods? Traditional methods can be slow in reaching information and inappropriate in these times to invest in. Unlike the costly old approach, websites are cheap to maintain and do not require much physical infrastructure and investment. Websites do not need much advertisement as long as it is attractive to generate organic traffic.
Moreover, websites can perform business operations more quickly and reliably, unlike the human labor in physical stores. Online stores can handle several clients at once, with ease and no errors that can result in loss or damage.
Our Website Development Packages
Product Portfolio
Have the best portfolio design Starting price
Ksh 20,000
Landing Pages
Have the best landing page design Starting price
Ksh 10,000
E commerce Website
Ksh 40,000
Booking Website
Ksh 35,000
Business Website
Ksh 30,000
Blog Website
Have the best blog web design Starting price
Ksh 10,000
Examples of businesses growing due to their well-developed websites
Several business ideas have thrived because of good website development investment. Who knows, your business idea might be next in line. Like a physical, the more you invest in your business website, the more likely your business will thrive. Their website was responsive on all devices, ensuring their business was in touch with almost all global audiences. Below, we will discuss examples of thriving companies directly contributed by their well-designed websites.
Chewy
Chewy is a company that produces and supplies food, treats, and healthcare products for pets. Located in the USA, its operations began in June 2011. Despite the losses in the first half of 2012, the company made significant progress as an online retailer. As it was progressing by increasing its revenue, in 2017, PetSmart, a giant e-commerce company, purchased it. The company invested in online business, increasing its sales from $2.1 B to $3.5 B. A few years later, they parted ways with PetSmart to operate separately. They made a few strategic modifications to their orders by introducing customized prescription medications.
Their trending online presence now makes Chewy the home of pet food, toys, hard goods, and pharmacy products. Their commitment to customer service made them thrive, with customers shopping their wide range of products that are over 100,000. They made pet parenting a success with their convenient Autoship subscription program.
Airbnb
Airbnb is a company operating an online marketplace offering home accommodation services. Air Bed and Breakfast is the meaning of their initials. They first began their services on August 11, 2008, by renting out air mattresses to local conference attendees at their apartments.
They invested more in online services by connecting property renters and customers seeking to rent property on short stays. They collect most of their revenue by charging the hosts and guests. Their online platform is recognized worldwide through advertising rentals to visiting clients. Their charges are lower than many hotels due to their unique measures. There are rules and regulations when applying for Airbnb services, whether a guest or host. They include guest identity verification, liability insurance, reservation screening, etc.
LinkedIn is a professional internet network for users to acquire internships, jobs, skills to strengthen their careers, and more. Since launching in 2003, the network has allowed employers and job seekers to create profiles and connect. It is a social network implementing offline events, creation of member groups, article publishing, video and photo postings, etc. Companies and organizations use the platform to get news and insights that affect their industries.
LinkedIn operates in about 200 countries worldwide, with over a million registered users. It is a giant lead-generation platform that increases business and career connections.
Netflix
Netflix is an online entertainment platform with 250 million subscribers in over 200 countries globally. They offer films, series, and games in a variety of genres. Users stream their favorite entertainment content at their convenience time. Their website platforms provide a variety of unique features that contribute to their popularity and success.
Netflix began its operations in 1997 as a DVD‑by‑mail movie rental service. A decade later, on January 16, 2007, they launched online services to start their success story. Netflix is now the most subscribed on-demand stream media provider. Many of their visitors come from the United States, the United Kingdom, and Brazil. Their initial idea was to acquire movie rights and design a service box to download movies for users to watch later. Their movie streaming idea came from YouTube, which tremendously grew in popularity then. Since then, Netflix has progressed in online streaming services, providing several unique features. Some of the features include,
Original Content – They produce original entertainment content unique to their online platform. They developed attractive entertainment content like movies, series, documentaries, etc. Some of the content materials are award winners.
Content Libraries Varieties – The company offers a wide variety of entertainment collections. Their content comes in different genres and languages to attract all manner of clients.
Offline Viewing – For users with a limited Internet connection, Netflix enables them to select and download content to watch without the Internet.
Parental Control – Netflix enables Parents to set restrictions and pins to mature content that regulates their kid’s access.
Free Mobile Limited Access – The company has enabled free access to its platform through mobile apps in selected countries. The move aims to attract new users without subscriptions to taste Netflix’s offers. If well convinced, the users can turn into potential customers to generate more income for the company.
Etsy
Etsy is an online e-commerce platform specializing in selling handmade and crafts products. Their products range widely in categories like clothes, toys, jewelry, bags, etc. The online platform is a unique marketplace for creative designs.
Their unique feature is providing sellers with an online store to add their goods with prices at a certain fee. Sellers’ products stay in their online store shops for four months. The platform aims to provide sellers with tools and technologies to connect to millions of online buyers.
Etsy e-commerce website platform is easy to use and has a user-friendly interface. Sellers set up shops, list products, and transact with customers without complications. The company ensures security for buyers by implementing secure transactions. It has a built-in payment system with protective measures for buyers to gain trust and confidence.
Conclusion
From the above examples, we understand the importance of a business software. The experiences they share are similar in terms of seeking global brand awareness. They had humble beginnings in local markets before investing in websites for broader market access. They are currently global brands established from simple business ideas. Their strategic online investment made all the difference by implementing strategic procedures with creativity. You can add your business or idea to this list by implementing similar procedures based on your industry.
