What is Mobile App development?
Mobile app development is developing applications that can run on mobile devices. Mobile devices are smartphone gadgets run by Android and iOS operating software. The technology is rapidly growing, with millions of users having access through mobile devices. The increasing demand for mobile software across industries fuels the demand for mobile devices. There are different approaches our mobile developers use in creating applications. What are the types of mobile apps?
- Native Mobile Applications
- Hybrid Mobile Applications
- Progressive Web Applications
- Cross-Platforms Applications
- Utility Applications
The mobile apps above modernize different industries through diverse technologies. They improve the operations, management, and security of your business.
Benefits of Mobile Apps for your business
In today’s world, mobile applications have affected how businesses operate. Integration of new technologies like Artificial intelligence, Machine Learning, and Natural Language Programming has accelerated the need for mobile apps for business. Below, we will discuss the benefits of mobile applications for your business.
Customer Engagement
Mobile apps provide an advanced method where customers interact directly with your business regardless of time and location. Clients can access your products and services without an engagement with your sales executive. They can inquire and know more about your business activity and even purchase products through the applications. Any update or alert you need to pass across your customers’ mobile apps serves this purpose efficiently.
Value Addition of Brand Awareness
If customers engage your business through a mobile app, they will recognize this as a serious step and take it seriously. With your app icon on their smartphones, your business will be their priority if they require what you offer. It will be a reminder to them, putting your business on a competitive edge over others.
Improved Market Accessibility
Where customers cannot access the physical location of your business, mobile apps provide a better experience for customers accessing it at any point. Your business will not only access the market around its premises, but include the online market, which has potential. It will increase the satisfaction and loyalty of your business to clients. When your firm has a loyal customer platform, your business can forecast short-term and long-term growth.
Data Collection and Analysis
Mobile apps generate important data about your customers’ behavior. Your business can use this information to develop insights to improve customer experience, products and services, and marketing conditions. Analyzing the customer engagement with your app, your business surviving the changing market conditions is high since your decisions are data-driven.
Increase sales
The number of mobile users globally constantly increases with time. It means the number of users accessing online markets through mobile phones is growing. Adopting a mobile app for your business will increase the chances of more sales by integrating monetization strategies.
What mobile apps are recommended for your business?
Business Productivity Apps
Get the most suitable design for your business
Starting monthly subscription price Ksh 300
On Demand Apps
Get the most suitable design for your business
Client app price Ksh 20,000
Admin panel price Ksh 10,000
Backend price Ksh 15,000
Enterprise Apps
Get the most suitable design for your business
Starting price Ksh 40000
Remodeling utility apps
Get the most suitable design for your business Starting price Ksh 10,000
Travel services app
Get the most suitable design for your business Starting price Ksh 30,000
News Paper App
Get the most suitable design for your business Starting price Ksh 50,000
What type of Mobile App does your business need?
Business Productivity Mobile Applications
These apps contribute to increasing the productivity of personal or business activities. They are familiar to every employee dedicated to create information such as documents, spreadsheets, electronic music, and digital videos. Examples of apps belonging to this category include calendars, schedulers, business card readers, tax calculators, time and expense trackers, and workflow apps.
They contain a wide range of functions aiming to manage your business activities, accelerate your outputs, and improve collaboration within your staff. Apply these software applications according to your business operations. Combine these apps to create an organized workflow and enhance efficiency in your business.
On Demand Mobile Applications
Most technicians call them Applications-as-a-service, offering your business services and products over the Internet. Businesses using this type of application manage it on a business cloud database infrastructure.
Customers navigate through this kind of application to select their favorite products or services. Depending on their selection, whether it’s free or at a cost, your customers can access the service or product. Demand software applications have benefits to businesses if well applied. What are the Benefits of a Demand Software Application?
Cost-Effective
Developing a fully functional app is expensive compared to building an on-demand mobile application. You will escape software licenses and infrastructure costs that come along with fully functional software applications.
Scalable Subscriptions
You can apply bendable subscription models, enabling your clients with wide options to select the most suitable. For example, you can make subscriptions ranging from low to high payments and scale the payment periods to daily, weekly, monthly, and even annually.
Flexible
Using their smartphones, users can access your business with your application at any time and place. They simplify business operations like paperwork, billing, and recording transactions.
Enterprise Mobile Applications
Enterprise Mobile Apps are developed specifically to streamline the operation needs of large businesses. They aim to support and improve business operations that target business goals. They serve different purposes, from employee service mobile applications to customer-satisfactory mobile apps.
They are custom-made to work along with specific business operations. They can handle large volumes of customer data, improving performance as your business grows. Examples of enterprise mobile apps include:
- Events App
- Swapcard App
- Fliplet App
News Mobile Applications
Informing the public requires a good platform. Such an app, equipped with a good design and an organized update structure, will eventually grow your business into a top competitor. Many of your clients will need a reliable and sincere source, and we are here to assistInforming the public requires a good platform. Such an app, equipped with a good design and an organized update structure, will eventually grow your business into a top competitor. Many industries need to stay updated with various information concerning their operations. What are their roles in a successful business?
Timely Information – Mobile news apps provide real-time news and updates on the business world. They aim to inform on global events, market situations, and economic changes.
Industry Analysis – They contain articles and in-depth analyses of industries with insights suitable to overcome market changes. The information helps businesses to understand the dynamics of their respective sectors, consumer demands, and market behavior.
Example of businesses that have thrived with mobile app development
Several business ideas are thriving by investing in mobile application development. Mobile apps are enhancing their offers and expanding their market reach. Below are business examples spotlighting how mobile application development is accelerating their success.
Uber
They are a business platform providing transport and fast food services. Uber’s mobile app connects customers with their service providers, enhancing an efficient customer experience. Their mobile app is revolutionizing how customers engage with respective parties in accessing their rides and food services.
Amazon and Jumia
Amazon and Jumia are two different e-commerce platforms providing similar services. Their mobile apps are a game changer by increasing their market presence through enhanced customer experience features. Through their mobile apps, clients can, select products, purchase, and track orders.
Mpesa
Mpesa is an African-made mobile application offering money banking and transfers. The innovation serves as an alternative for Africa’s population that is underbanked. All m-pesa users register with vital user information for security purposes. All transactions provide SMS as proof. It was established in Kenya and now spreads to more than seven African countries.
WhatsApp
Whats App is a free instant messaging and multiplatform mobile application. Owned by technology conglomerate Meta, it is a simple, reliable, and secure platform for communication. Users can send messages and make video or voice calls to communicate via the Internet.
The above list is just, but a few examples of business ideas made a success with the adoption of mobile applications. Why is that so? The number of mobile users globally is expected to reach 7.1 billion in 2025. Accessing this market can only be a reality when your business adopts a mobile application.
